Three in four circuits have already been bought out the exclusive name right by enterprises
By the end of next year from September of this year , two Olympic Games trains which run from opposite directions will appear in the Beijing-Shanghai direct train every day (national young civilization number train), become modern Olympic scenery flowing together. It is reported , the exclusive name right of these two Olympic Games trains is bought out by a domestic sports shoes enterprise, name the fee and up to 9 million yuan exclusively.
The exclusive name right of train is popular
It is reported, the Olympic Games train has four circuits in all: Beijing- Shanghai (train 14 Z13/), Beijing- Changsha (train 18 Z17/), Beijing- Guangzhou (train 16 T15/) and Beijing- Xi'an (train 20 Z19/ ), there are three circuits that have already been bought out the exclusive name right by three enterprises separately in four circuits, it is obvious the weight of the exclusive name right is heavy. And a domestic sports shoes enterprise takes down Beijing- the exclusive name right of the circuit of Shanghai.
It is reported , this Olympic Games train names and supports and is divided into three shelves, precededding exclusively and is called 9 million yuan, it is 6 million yuan to name, it is 3 million yuan to support. Exclusive enterprises that name will enjoy the exclusive name right, the Olympic Games train first publish the popularization in such forms as ceremony , Olympic Games train poster board advertisement , train TV set , train radio ,etc. is released .
The reporter knows , the exclusive naming fee of the ordinary train is generally in 100- 20 ten thousand yuan in the past, and this Olympic Games exclusive naming fee (promote trade and investment the publication example price ) of train up to 9 million yuan, achieve new and high.
Relevant person's introduction in the place that the foreign liaison department promotes trade and investment according to BOCOG , four circuits of the Olympic Games train select for use and import the luxurious air conditioner train of huge Buddy , or all domestic and top high-speed trains from passenger's comfortable degree of doing in the test amount no matter from one's own scientific and technological content. History of modern Olympic Games, man of the hour of the Olympic Games, such abundant historical facts materials as the venue construction of the bidding course of introduction to the Olympic events , Beijing Olympic Games , Beijing Olympic Games ,etc. will pass the characters , picture , image , material object, mixing guide's vivid comment of special train of Olympic Games appear on the special train of Olympic Games, this will be that an unprecedented one flow in Olympic Games museum . Such great tasks as the passenger traffic , logistics ,etc. during on one hand the Olympic Games train takes charge of the Olympic Games, through its peculiar mobility and theme on the other hand , will build a multidimensional Olympic Games culture of incorporating vision , sense of hearing , behavior , time into an organic whole and propagate the space.
The Olympic Games train brings the business opportunity limitlessly
The statistics show, various kinds of tickets that 2008 Olympic Games official side offers will be up to more than 7 million, and the number of people going to the capital to see the Olympic Games when the time comes will be far above 7 million persons far, various kinds of traffic transportation must increase greatly , it is unavoidable to present the phenomenon of vying for the guest. However, as only Olympic Games train on the Shanghai line of Beijing, because its unique characteristic, cooperating with effective popularization, will become a big craze, the sponsor's input will get the extensive concern too.
According to the introduction , centre on the Olympic Games train, will launch a series of brand propaganda activities, for instance: Set up special Olympic Games train website, direct against campus , travel , family's market, carry on activity of drawing a lottery etc., pay close attention to degree in order to promote; " star " of Olympic Games train's " clothes " selecting activity, the volunteer not merely offers help to the train passenger of vast Olympic Games, propagate 2008 Beijing Olympic Games in good time , let passenger to go out with deep impression this time; When the Olympic Games train stops at the platform, can open up " Olympic Games train " in the platform - -Olympic Games culture and you go together " Olympic Games culture show hall, let all passenger , see a visitor out relatives and friends , other passengers and passing passengers of train number after travelling, visit the Olympic Games culture and show the hall, not only can understand the Olympic Games knowledge , can also watch Olympic Games series souvenir , the Olympic Games theme handicraft ,etc. , abundant voyage culture, has improved the Olympic Games in domestic spread too.
Enterprises take this opportunity to promote popularity
It is revealed, this domestic sports shoes enterprise buying out round Beijing-Shanghai Olympic Games train this time is not global cooperative partners of Beijing 2008 Olympic Games, but enterprises do not want to miss this very rare chance of Olympic Games , 2008 is during the course of the Olympic Games, the flow of the people that direct Olympic Games city goes sightseeing while watching the match and domestic for public use Olympic Games will go up unprecedentedly, this is that an enterprise propagate the best opportunity .
The Olympic Games is a global most extensive magnificent sports meet with strongest influence power and participates in, have already not merely influenced the development in such industries as sports cultural product and service ,etc., but influence the economic growth of the host city deeperly , spur the development of the regional economy , and then exert a great influence on one country's economy.
The insider says , to international enterprise, 2008 Olympic Games is strengthened with the new market space of connection , expansion of China for them, offer a powerful platform. As to enterprise of China, 2008 Olympic Games will be that they move towards the good opportunity that the world gives full play to one's skill , they will show oneself in the fields of key technology , products and service, will promote the images and products brands of enterprises.
The news extending
The Olympic Games economy promotes relevant trades
The expert thinks , it is the tourist industry to take the lead in the benefited one. By the look of economy statistics of the host country of Olympic Games, entry visitors of the Seoul Olympics were 220,000 people in 1988, the direct tourist earnings are 3,400 million dollars; Entry visitors of the Barcelona Olympics were 350,000 people in 1992, the direct tourist earnings were 3,500 million dollars; Entry visitors of the Sydney Olympics were 350,000 people in 2000, the direct tourist earnings were 4,270 million dollars. So, 2008, draw support from the Olympic Games advantage in Beijing, no matter the number of people of the inbound tour, or the number of people of domestic travel , will all reach the new peak.
In general, the Olympic Games economy, to the building, building materials, sports apparatus, such trades as communication apparatus , automobile ,etc. will have pulling function ¢Ÿ of obvious investment and promote such development of the new and developing trade as the culture , sports , travel , convention and exhibition , telecommunication ,etc., promote the real estate and financial insurance to intensify, accelerate the development of such traditional trades as the food and beverage , trade and business circulation , communications and transportation ,etc..
(Source of the article: Business of Shanghai)
